Twitter has become an indispensable social media marketing tool today; it is, often, the face and voice of your company. Almost every company has a twitter account that they use to reach out to followers, but most of them are tweeting for the sake of tweeting; here are 5 tips which will help your company thrive on twitter!
Before we go into the tips, here are some basics that you should know about the advantages of twitter:
- Twitter can bring more traffic to your site, leading to more customers
- Half of all twitter users state that they are more likely to buy your product after they follow you on twitter
- Twitter users are likely to recommend you to their social circles
So without further ado, here are 5 tips for you to really take advantage of your company twitter!
1. Respond quickly to customer service questions.
This may seem like a no-brainer, but it’s imperative that you address any customer service questions as soon as possible — not only will this result in a happy customer, you will also show other customers and potential customers that you value their business and are committed to improving their experience.
2. Offer advice or information relevant to your field of expertise.
If you are in the healthcare industry, offer some helpful and interesting health tips or advice. You want to keep your customers engaged and also offer value to their lifestyle even outside business transactions.
3. Use Twitter to gather support and feedback from your customers.
Twitter can be used like a focus group — companies such as Staples will use the feedback they garner from twitter in their reports in order to understand their customers and therefore improve their products.
4. Consider splitting up different facets of your company into different twitter accounts.
If you don’t want to clutter up your customers’ twitter feeds, take a page out of Dell’s book — by having multiple twitter accounts regarding different aspect of your company (customer service, promotions and sales, general news, etc). In addition to reducing the amount of spam, this will also help you to focus your “online voice” and make it more accessible for customers to hear what you want them to hear.
5. Don’t overuse twitter syntax symbols like # and @
Research have shown that symbols make tweets more difficult to read, and that it is harder to get your message through if you have an abundance of symbols in your tweet.