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What is A/B Testing? A/B testing is a marketing technique that is comprised of two versions of a website (A and B) with the primary purpose being to determine which website has a more impactful user experience. This information is important because it tells the tester which changes they should make to maximize the attention of their viewership. Acknowledge the Potential Problem(s) Where to start? You’ve just come...

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1) Consult Review Website The transparency of review sites can have both positive and negative effects on your healthcare clinic. For example, this type of online exposure makes it easier for competitors to post “reviews” about your service. This is quite common in very competitive industries, but if you, as a business owner, can prove that the reviews were made with malice from a competitor, then...

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