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dental practice management Tag

The dental landscape is changing. Are you keeping up? While eating a burrito yesterday at a hipster taco joint, I overheard a very interesting conversation. The lady beside me (let’s call her Samantha), who I’m guessing was in her late twenties, was complaining to a friend that she had to buy a single transit ticket for $2.75 instead of the month pass for $125 so she...

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Ever wonder how other dental practices manage to improve their page rankings, run effective digital ad campaigns, and consistently reach new patients on social media? You don’t have to wonder anymore, because there are dozens of different tools online that will give you an inside look at your competitors’ digital marketing tactics. Competitor analysis is not only legal and ethical, but it’s a relatively simple...

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Your prospective patients’ digital experience with your practice is made up of a series of interactions that form the beginning of your relationship with them. It’s absolutely crucial that each of these interactions is handled with care, because any interruptions during the process can cause them to quickly navigate away from your site in search of other options. It’s all too easy for website visitors to...

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Why referrals can be your most powerful marketing tool.   Your dental practice can have beautifully-produced video ads, a fantastic content marketing program that delivers real value to patients, a sophisticated SEO strategy that has you at the top of all the relevant searches in your area, and a honed email marketing plan that engages users—and all of those tools still won’t be as valuable to your...

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Even though we are firmly established in the digital age, you most likely still see your analog telephone as an important communication tool for your dental practice. However, what you may be overlooking is that telephone conversations are vital opportunities for you to add value to the patient experience. In order to succeed in this your staff has to be properly trained to effectively engage...

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The need to stand out has never been greater.   It is harder than ever before for dental practices to get noticed. The landscape is vastly different than it was 25-30 years ago when most people stuck around their family dentist for the majority of their lives. Corporations with marketing cash to burn are buying smaller practices, and it’s paramount for independent offices to acquire new patients,...

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Far too often, owners of dental practices are content with falling back on the same standard marketing techniques, only to see their growth stall. Dental practices need to look beyond the traditional marketing methods like mailers and banner ads, and utilize unconventional tactics in order to reach new audiences.   Form an unexpected partnership with another organization   Consumer companies use partnerships with other organizations as a standout marketing...

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For a complete list of dental practice management softwares that our review platform is integrated with, click here. To learn about best practices to generate more reviews, keep reading!   For the past 2 years, the team at Connect the Doc has been working hard to develop a suite of tools to help dental practices improve their internal marketing. The cost of advertising online (namely search engine...

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What does Google have to say about your practice? Google has become the Yellow Pages of our lives. We rely on the powerful search engine for nearly everything, from looking up a recipe to translating a sentence from English to French. Therefore, the first point of contact any potential patient has with your business is likely through Google. This means what Google says about your practice...

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For a complete list of dental practice management softwares that our review platform is integrated with, click here. To learn about best practices to generate more reviews, keep reading! For the past 2 years, the team at Connect the Doc has been working hard to develop a suite of tools to help dental practices improve their internal marketing. The cost of advertising online (namely search engine...

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