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Healthcare Tag

All healthcare clinics are concerned about getting on the first-page of Google. Let’s look at one of the most cost-effective and timely ways to boost your Google rankings online. History of Google Adwords Everybody loves a good origins story. Google blessed us with the convenience and cost-effectiveness of their Adwords development in the beginning of the millennium. Then the surge of small clinics began to open up...

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What is A/B Testing? A/B testing is a marketing technique that is comprised of two versions of a website (A and B) with the primary purpose being to determine which website has a more impactful user experience. This information is important because it tells the tester which changes they should make to maximize the attention of their viewership. Acknowledge the Potential Problem(s) Where to start? You’ve just come...

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Your goal, as a healthcare clinic owner, is to find or create opportunities to better your practice. This should begin with the first impression your patients have of you, which 9 out of 10 times will begin with an information search on your website. Here are some need-to-know tips on how to convert transactional users on your website. 1) Intuitive and Basic Site Layout Your website is...

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1) Consult Review Website The transparency of review sites can have both positive and negative effects on your healthcare clinic. For example, this type of online exposure makes it easier for competitors to post “reviews” about your service. This is quite common in very competitive industries, but if you, as a business owner, can prove that the reviews were made with malice from a competitor, then...

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